Digital Music Marketing Basics

It’s never been easier to get your music to your audience through the web and other digital means. Following are some techniques you can use for digital music marketing:

• Use Social Media

Social media is the quickest and easiest way to grow your popularity and to reach music fans. Choose the sites that are best suited to your type of music such as streaming platforms.

• Create a Website

You should have a central place where people can find your music and all other information about you or your band.

• Create an Electronic Press Kit

When someone wants information about you or your music you should have a press kit ready to send them that contains all your relevant details.

• Use Paid Promotion

Using paid advertising through pay-per-click advertising can be effective but be careful of costs – it can be expensive if you get it wrong.