Online marketing is a part of electronic commerce and also encompasses sales, customer service, public relations and content management. More than a third of consumers who have Internet access in their homes report using the Internet as a medium for shopping.
It is one of the four paradigms of marketing, a company should choose as a basis for implementing a sales boosting strategy. Internet marketing originated in the early 1990s as simple web pages containing only text based product information. In the late 1990s, webmercials emerged in the United States (through the combination of the terms commercial and web). The new form of advertising arose from the need for major newspapers to effectively compete with the growing digital media.
And the most recent step in this evolution saw the creation of comprehensive businesses operating and market research analyst training from the Internet to promote and sell their products and services.